Agency Transformation Live
We are back and in person!
Nov 10th 2022 | Kettering Park Hotel & Spa

The only digital agency conference that helps you design realistic marketing and agency growth plans, network, and build valuable relationships in person this year. 🤯

Leave the event with:

An action plan for generating leads

A strategy for your agency growth

Key marketing channels you will pursue

The next achievable steps you will take

Valuable feedback on your ideas

A peer group to hold you accountable

This year's event will focus on developing or strengthening your agency's marketing engine, driving leads and growing your brand. Aligning with our Transformation Framework's Identity and Platform stages.

We had so much fun in 2019:

Let's do it all over again in person this November 10th 2022!

When

November 10th 2022

The event starts at 9am and runs until 4:30pm, followed by a cash bar until 9pm.

Where

Kettering UK

Kettering Park Hotel & Spa | Rutland Suite | Nav: NN15 6XT

How

Register

Early bird tickets are just £199 with a cap of 120 attendees. Grab yours here.

About

Agency Transformation Live

Remember 2019? Let's do it again!

The event

The first event was in 2019 and was a big hit. In 2020 we were forced to take the event online because of the pandemic. A huge success we received tonnes of praise for creating an event that felt "in-person" despite being completely digital.

Now in 2022, due to popular demand, we believe it is time to get together in person. So much has changed, and now is the time to reflect on the past and plan for the future.

Small achievable actions lead to big change.
Lee Matthew Jackson

This years format

As a result of attendee feedback, this year's conference will be hyper-focused on your brand, messaging, and marketing. We will have four key specialists teaching and then leading you through a practical workshop.

You will be seated at tables with your peers to support one another, form new friendships, and complete the workbooks that we will provide for the day.

Leave the event with:

Brand and Marketing SWOT analysis

Product hierarchy and value ladder

End to end funnel flat plan

Key marketing channels you will pursue

The next achievable steps you should take

A peer group to hold you accountable

Workbook will be distributed at the event
Create your action plan in this specially printed workbook.

Testimonials

With visitors from around the world, we had an amazing time in 2019 and can't wait to do it all over again this year! Here's what a handful of our attendees had to say last time:

Imogen Allen
Umbrella Digital Media

Mike Killen
Sell Your Service

Shane Rielly
Lonely Viking

Karol Tesch
Totemic IT Web Solutions

Alex Dubis
Former COO at Fox Web School

Richard Bland
MEM Digital

Thiago de Carvalho
Deer Designer

Phil Morrow
Happy Kite

Agenda

November 10th 2022

As we develop the content further and process feedback from the community, this agenda is subject to change building up to the event. We will keep this as up-to-date and accurate as possible over the next few weeks.

09:00 - Opening remarks

Lee will outline the day's events, the main focus, and what you should expect to achieve by the end of the day.

Oh, and the emergency exit and first-aid details!
Please listen carefully to that bit at least. 😳

Lee Matthew Jackson - Trailblazer FM

09:15 - It’s all about who!

Lee will discuss how the identity of "you and who" will direct everything you do! This helps your agency figure out what you want to say, pick a platform, and plan your marketing.

Lee Matthew Jackson - Trailblazer FM

09:45 - Workshop

Lee will lead a workshop guiding you through the "Who Questionnaire", the "Client Avatar Sheet" and the "Client Niche Checklist". You'll be encouraged to brainstorm with your table for a wider perspective.

Lee Matthew Jackson - Trailblazer FM

10:15 - Coffee break

Network, stretch your legs, grab a drink, get some air and we'll see you in 15 minutes!

10:30 - Your message, your brand.

Building upon the previous session, Nicole takes us through the SWOT analysis in order to help us better understand our voice, our brand, our services and the opportunities that are out there.

Nicole Osborne - Wunderstars

11:00 - Workshop

Nicole and Lee will guide you through the SWOT analysis process. You'll be encouraged to brainstorm and collaborate with the peers at your table in order to get the first draft complete.

Nicole Osborne - Wunderstars
Lee Matthew Jackson - Trailblazer FM

11:30 - Communicate your identity

We are led through the content framework that helps businesses better understand and communicate their identity. This session is presented by Imogen Allen, the creator of the WIF (Website Identity Framework). Get your notepads at the ready!

Imogen Allen - Umbrella Digital Media

11:50 - WIF Workshop

Following on from the WIF, experience a lightning fast flat planning session you can use to improve your website copy.

Lee Matthew Jackson - Trailblazer FM
Imogen Allen - Umbrella Digital Media

12:00 - Two course buffet lunch 🤤

You don't need to pack a lunch, we got you covered with a generous buffet served in the restaurant. Enjoy!

Sorry, Lee won't be cooking, but the award-winning chefs of Kettering Park Hotel & Spa will be... so there's a bonus!

13:30 - Design funnels that work for you

Mike unpacks the anatomy of a funnel, dispelling misconceptions and lays out the framework for designing marketing funnels that drive highly targeted leads to your business.

Mike Killen - Sell Your Service

14:00 - Workshop

Working through the next section of the workbook, Mike will guide you through designing a funnel for your business building on the previous work you've done during the day.

Mike Killen - Sell Your Service

14:30 - Coffee break and networking

Network, stretch your legs, grab a drink, get some air and we'll see you in 15 minutes!

14:15 - The mystery talk

We are not quite ready to announce this one yet! It's kinda special so we want to take our time! Keep your eyes peeled.

Mystery Speaker - Shhh it's a secret!!

15:30 - Make that change.

Paul loves to share his experiences. In this inspiring talk, he explains how every scary change has led to new opportunities and much happier life. Prepare to be inspired by his extreme life changes and surprising results!

Paul Lacey - Paul Lacey Digital

16:00 - Panel discussion

Throughout the day you'll have had the opportunity to submit questions for our speakers to tackle in a panel session before. Get things into perspective ready for our last workshop as we are going to hit the bar later as a reward!

Lee Matthew Jackson - Trailblazer FM
Mike Killen - Sell Your Service
Nicole Osborne - Wunderstars
Paul Lacey - Paul Lacey Digital

16:30 - The famous recap

Famous for making everything "tweetable", our host Lee Matthew Jackson takes us through a recap of the day and gets you ready to take action as soon as you get home!

Lee Matthew Jackson - Trailblazer FM

16:45 - Networking and private cash bar

Right! You've worked really hard and now is the time to socialise, let your hair down and reward yourself! The bar closes at 9 pm and please behave! 😂

Speakers

Hosts and speakers

Our hosts and speakers for 2022 are all seasoned professionals who have spoken at every Agency Transformation Live and consistently come top of the attendee feedback surveys. We are collaborating to bring you the best, most actionable and achievable advice possible.

Imogen Allen

Imogen Allen
Umbrella Digital Media

Lee Matthew Jackson

Lee Jackson
Trailblazer FM

Mike Killen

Michael Killen
Sell Your Service

Mystery Speaker

Mystery Speaker
Shhh it's a secret!

Nicole Osborne

Nicole Osborne
Wunderstars

Paul Lacey

Paul Lacey
Paul Lacey Digital

Location

Kettering Park Hotel & Spa - Rutland Suite

The venue

This venue is close to my heart. It's been a part of our lives for many years including our wedding and family events with loved ones past and present.

The Rutland Suite is a wonderful space connected to it's own business lounge and bar plus ample outdoor space to stretch our legs and get some air.

Should you decide to stay you may want to book an extra day and bring your significant other to enjoy the spa treatments that the Kettering Park Hotel & Spa have to offer.

The Rutland Suite

We meet in the Rutland Suite which includes a private business lounge, restrooms and a bar that will be open in the evening.

What you can expect:

Unlimited tea and coffee in the business lounge

Two course buffet lunch in the restaurant

Standard Free WI-Fi is included

Ample car parking for the day or overnight stay

The private cash bar will open from 4:30pm till 9pm

The Kettering Park Hotel & Spa

Register

Grab your ticket

All this for the early bird price of £199! We have a maximum of 120 guests and cannot add more tickets once sold out. Check out the FAQ if you have any questions.

Terms and conditions apply

FAQ

Got questions?

Here are some of the most common questions we get from folks looking to attend. If you have something we've not covered, then email mf.re1652446920zalbl1652446920iart@1652446920eel1652446920 direct for further assistance.

Yes, from freelancer to full team, the content of this event is focused on helping you get clarity on your business and prepare a plan for growth. You do not need a team of a physical office to benefit from this event. All are welcome!

We understand that some people will feel nervous about mixing with others again. We will have the following in place:

  • A badge system to notify people to maintain distance should you not wish for physical touch.
  • Guests are free to wear masks without fear of judgement.
  • We have ample outdoor room at the venue for conversations to be taken outside, or for you to get some space.
  • Hand gel will be available on all tables, and in key locations throughout Rutland Suite and the Business Lounge.

The event is held in the Rutland Suite at the Kettering Park Hotel & Spa. More information on the location is available here: https://www.ketteringparkhotel.co.uk/

No. This is a strictly in-person event only.

No. Due to the nature of the content requiring in-person collaboration, no recordings will be made available.

As the UK is now "living with Covid", we do not expect a lockdown to happen.

In the unlikely event one is called, or any other circumstance that would stop the event from taking place on the 10th of November 2022, we will postpone the event and issue the new date as soon as we are able.

Like in 2020, we don't know what the future holds, insurance companies don't cover much nowadays, and we are too small to provide multiple numbers of refunds so our only option will be to reschedule. Please also see our refund FAQ and our Terms and Conditions.

If you cannot travel on the day to the venue we will happily exchange your ticket for the following year.

You can also transfer the ticket to another person to whom you would be able to charge. We would need 1 week's notice before the event to update your ticket.

Like in 2020, we don't know what the future holds, insurance companies don't cover much nowadays, and we are too small to provide multiple numbers of refunds so our only option will be to reschedule. Please also see our refund FAQ and our Terms and Conditions. We will though always try to be as flexible as possible.

All sales are final. You are able to transfer your ticket to others up to 7 days before the event. You can also swap your ticket for a service from Trailblazer FM of an equal value, or use it at a future event.