From her website: At first, I used my skills to build websites and work on ebooks for consultants and small businesses. It was fun, but I had more fun coaching them through the process of working out what online tools would best serve their business needs, and help them to better serve their customers, than designing and building the actual websites. After years of developing training materials and intranet content that was super useful, I wanted to infuse websites with the same level of purpose and usefulness.
So I decided to take a step back from building websites and instead guide others through choosing and using technology to support their business. The process begins with translating business goals into technology requirements. We then map out the requirements to solutions and choose what’s the best fit for you as an individual. This results in a clear “big picture” view of your online business, a strategy for using technology to deliver real business value. Among other things, this strategy will inform how you write your brief for your web designer, and identify what you do and don’t need your website to do. Or if you prefer to DIY (or work with a virtual assistant), my action planning and support resources will help you to get things right the first time with much less stress.